Haiyang Chen

Haiyang joined International Leverage in 2003.

Haiyang has an extensive international business background. With over 25 years of Chinese Industrial working experience, including 9 years experience of multi-national companies as lead manager in a JV and a WOFE (Wholly Owned Foreign Enterprise),and 10 years experience of a Chinese company as a Deputy General Manager. Haiyang is fully proficient in both written and spoken English, having received numerous western training experiences related to leadership, new company set up, international business management, lean manufacturing, quality system, marketing and purchasing.

Select Professional Experience

President of Magnequench (Tianjin) Co., Ltd.
Magnequench (MQ) is an American company with a proprietary process for making high energy magnetic materials for use in micro-motors for computer, communication equipment such as cell phones, automotive products, office automation devices and electrical tool industries.

As a high tech company, MQ has 90% bonded NdFeB powder market in the world, and during Haiyang’s tenure they transferred 10% of powder making capacity from the US to Tianjin, China. Every disk drive in the world contained a magnet originating in Haiyang’s plant.

Among Haiyang’s major achievements are:

• Completed the plant construction and equipment installation by cooperating with US engineers in 2000 to 2001.
• Established the mass production system to supply the global market after MQ USA plant closed in 2001.
• Established the quality (ISO9000) system, training the employees and set up SOP to ensure the production quality.
• Set up finance policy based on headquarter and government requirement. The accuracy of the cost date and finance report was improved lot. Finance control and audit was put in place.
• Led MRP system improvement and material controlling and logistic management.
• Managed China marketing development and purchasing improvement.
• Continuing improvement: Cost reduction Program practice and Lean manufacture process and manufacturing cell set up. In this program, the alloy out put increased 60% and the powder yield rate increased 5 % without additional investment.

Major International Automotive Parts Manufacturer
Deputy General Manager at Shanghai Automotive Systems Company. Highest level representative of US venture partner of this JV which is the largest manufacturer of its kind in China, with 60% of the China market. Managed a total investment of US$ 88 million, with 1999 of over US$ 75 million. 1020 employees.

Major Accomplishments included:

• Established marketing strategy in both China and overseas (major customers in China are: Shanghai Volkswagen, Shanghai GM, Beijing Cherokee, Tianjing Charade, First Auto Works - Volkswagen, Dongfeng Citroen, Shenyang JingBei, Shengya GM, Chongqing Suzuki Alto, Chongqing Changan, Chongqing Isuzu, Changhe mini van, Hafei mini van, and other OEMs.)
• Improved customer satisfaction and on-site services
• Set up new procedures to improve the marketing management, inventory control and customer payment.
• Provided training for regional sales managers
• Established purchasing strategy
• Set up a direct import resource and implemented worldwide purchasing procedures
• Strengthened supplier development and supplier quality.
• Cost saving of over US$ 5 million was achieved in the last two years.

Chengdu Automobile Factory (Anglo-Chinese JV)
Worked as Deputy General Manager at Chengdu Automobile Factory in Chengdu , Sichuan. This factory has 2100 employees to produce light duty trucks. Over 12 years, Haiyang worked in many areas:

• In charge of the factory operation, that included 5 workshop: stamping, painting, welding, final assemble workshops;
• In charge of manufacture and process: improved and increased equipment and facilities for manufacturing capability. Imported press line from Germany and built a new body welding line, painting line and an assemble line.
• Responsible for product development. Successfully negotiated with Rover Group in Britain to imported technology and tools.
• Successfully negotiated with Rover Group and established a JV company and appointed as the JV General Manager.

Other Activities
Numerous Negotiating experiences
Working in several industries to source lower cost, high quality components from China for export markets in North America, Japan and Europe.

Education & Training
Haiyang has studied at Hunan University, China and obtained a B.S. degree, majored in automotive design, test and manufacture as well as he attended the Chengdu University of Science & Technology. Haiyang also was chosen and participated in an international program for top managers at General Motors Engineering & Management Institute, USA.

Training: 6 Sigma, MRP, QS9000-2000, JV Development and Management training in Singapore, Executive Management for Managers held by University of Michigan in Hong Kong, Products Development Training in Beijing by DTI, General Managers of Enterprises Management training provided by National Foreign Economy and Trade Committee